Control. Freedom. Wealth.

Marketing

Never Squander a Relationship With Your Client: Patients Long Term Value

Never Squander a Relationship With Your Client: Patients Long Term Value

At the start of the greatest economic downturn since the Great Depression (2007), CEODentist presented a series of workshops, articles and training sessions based on the book, “Acres of Diamonds” and the principles of creating “Raving Fans” and “Patients for Life”.  As a result, practices not only […]

Read more

Treatment Presentation: It’s not what You Say, it’s what You Ask

Treatment Presentation: It’s not what You Say, it’s what You Ask

Recently, I’ve been bombarded with questions from my dental clients asking my thoughts on various promotion-based marketing campaigns, in-house discount plans, and various insurance programs. When I probe a little deeper, I’ve found that the common thread for this line of questioning is that the practices feel […]

Read more

Accountability in Dental Practice Management: If You Aren’t Seeing the Results You Want, Look to Yourself First

Accountability in Dental Practice Management: If You Aren’t Seeing the Results You Want, Look to Yourself First

In my work with dental offices across the country, I’m constantly talking about the importance of accountability in running your business. The truth is there’s nothing new to learn here, no magic pill that will suddenly make you successful or rich. But putting these simple accountability measures […]

Read more

Treatment Presentation: Patients Think You’re Too Expensive?

Treatment Presentation: Patients Think You’re Too Expensive?

Doctors complain to me often that their patients perceive their services (Treatment Presentation) as being too expensive. And yes, dentistry is expensive, and dental insurance in most cases is more of a discount plan than actual insurance. As frustrating as it may be to hear patients tell […]

Read more

Patient Loyalty: They’re Not Buying Dentistry… They’re Buying A Relationship

Patient Loyalty: They’re Not Buying Dentistry… They’re Buying A Relationship

You can refer to it as relationship credit or a deposit in the emotional bank account, but whatever you call it, until you have created a patient-doctor relationship based on trust, your clients won’t be loyal. You have to earn patient loyalty through your actions and words. […]

Read more

Corporate Dentistry Is Not The Problem – They Just Know How To Run A Business

Corporate Dentistry Is Not The Problem – They Just Know How To Run A Business

Over and over again I hear dentists talk about corporate dentistry as the enemy. I’ve even heard doctors refer to their corporate competition as “the devil,” practically spitting out the words. Obviously this is a topic that stirs up a lot of emotion, and it’s clear why. […]

Read more

Dental Office Phone Etiquette: Does Your Practice Make the Cut? – Part I

Dental Office Phone Etiquette: Does Your Practice Make the Cut? – Part I

When a new patient seeks out your dental office, it may be for any number of reasons. She is likely a woman [Read: Women are the Key to Your Marketing Success], and she is probably calling you for one of the five following reasons: She is new […]

Read more

Profitable Dental Marketing: Does Your Inside Reality Match Your Outside Perception

Profitable Dental Marketing: Does Your Inside Reality Match Your Outside Perception

I teach my clients that first impressions are key to attracting the sort of patients with whom you most enjoy working. A first impression certainly includes first interactions between your office and a potential new patient via telephone (we will cover phone etiquette in a future post), […]

Read more

What Message Are You Sending with Your Waiting Area?

What Message Are You Sending with Your Waiting Area?

When I begin working with a dental office, I can usually tell how well their business is doing just from standing in the lobby and taking a look around. I can tell how impeccably they manage their patient files, how diligent they are with follow-up, and how […]

Read more

How To Make A Great Hire For Your Dental Practice

How To Make A Great Hire For Your Dental Practice

Recently I spoke to a local MeetUp group on the topic of team building. After a few minutes of inquiring attendees to get an understanding of the “team performance” issues they came to resolve, I found, like in most cases, that their problems were mostly the result […]

Read more

Sign up for StraightTalk Monthly Newsletter • Learn More About Our Upcoming Events


Highlands Ranch, CO 80126 • office: 866.258.6777 • fax: 866.204.1462

seo-title

Did You Know That 75% Of Internet Users Never Scroll Past The First Page Of Web Search Results? 

Where’s Your Listing?

Get This Free Special Report:

SEObook5-Ways to Boost Your Dental Practice Website Rankings Without Spending a Penny on SEO!

Powered by WordPress Popup