Control. Freedom. Wealth.

Customer Service

TeamWork: The Hardest Work You’ll Ever Do on the Road to Success

TeamWork: The Hardest Work You’ll Ever Do on the Road to Success

In my consulting around the country, I have yet to walk into an office that didn’t know how to do what they do. They’re all great at dentistry. Most are very good at answering the phone, setting appointments and interacting with patients. That’s not to say that […]

Read more

You Will Win the Dental Game When You Consistently Provide Excellent Service

You Will Win the Dental Game When You Consistently Provide Excellent Service

Yes, you can win the dental game, despite the competition you may feel with corporate dentistry (which, by the way, is not the devil) and the pressure you may feel from insurance companies. There are three magic words that, if applied consistently, will win the game: provide excellent […]

Read more

Hygiene Profitability: A Care Focused Approach

Hygiene Profitability: A Care Focused Approach

“Hygiene profitability” is not a play on words. It’s possible, but you’ll have to be willing to take control of your business (yes, the hygiene department is a business within the business called “your practice”) and you’ll need to get out of your comfort zone with your […]

Read more

Never Squander a Relationship With Your Client: Patients Long Term Value

Never Squander a Relationship With Your Client: Patients Long Term Value

At the start of the greatest economic downturn since the Great Depression (2007), CEODentist presented a series of workshops, articles and training sessions based on the book, “Acres of Diamonds” and the principles of creating “Raving Fans” and “Patients for Life”.  As a result, practices not only […]

Read more

Treatment Presentation: It’s not what You Say, it’s what You Ask

Treatment Presentation: It’s not what You Say, it’s what You Ask

Recently, I’ve been bombarded with questions from my dental clients asking my thoughts on various promotion-based marketing campaigns, in-house discount plans, and various insurance programs. When I probe a little deeper, I’ve found that the common thread for this line of questioning is that the practices feel […]

Read more

Accountability in Dental Practice Management: If You Aren’t Seeing the Results You Want, Look to Yourself First

Accountability in Dental Practice Management: If You Aren’t Seeing the Results You Want, Look to Yourself First

In my work with dental offices across the country, I’m constantly talking about the importance of accountability in running your business. The truth is there’s nothing new to learn here, no magic pill that will suddenly make you successful or rich. But putting these simple accountability measures […]

Read more

Patient Loyalty: They’re Not Buying Dentistry… They’re Buying A Relationship

Patient Loyalty: They’re Not Buying Dentistry… They’re Buying A Relationship

You can refer to it as relationship credit or a deposit in the emotional bank account, but whatever you call it, until you have created a patient-doctor relationship based on trust, your clients won’t be loyal. You have to earn patient loyalty through your actions and words. […]

Read more

Corporate Dentistry Is Not The Problem – They Just Know How To Run A Business

Corporate Dentistry Is Not The Problem – They Just Know How To Run A Business

Over and over again I hear dentists talk about corporate dentistry as the enemy. I’ve even heard doctors refer to their corporate competition as “the devil,” practically spitting out the words. Obviously this is a topic that stirs up a lot of emotion, and it’s clear why. […]

Read more

Dental Office Phone Etiquette: Does Your Practice Make the Cut? – Part I

Dental Office Phone Etiquette: Does Your Practice Make the Cut? – Part I

When a new patient seeks out your dental office, it may be for any number of reasons. She is likely a woman [Read: Women are the Key to Your Marketing Success], and she is probably calling you for one of the five following reasons: She is new […]

Read more

Profitable Dental Marketing: Does Your Inside Reality Match Your Outside Perception

Profitable Dental Marketing: Does Your Inside Reality Match Your Outside Perception

I teach my clients that first impressions are key to attracting the sort of patients with whom you most enjoy working. A first impression certainly includes first interactions between your office and a potential new patient via telephone (we will cover phone etiquette in a future post), […]

Read more

Sign up for StraightTalk Monthly Newsletter • Learn More About Our Upcoming Events


Highlands Ranch, CO 80126 • office: 866.258.6777 • fax: 866.204.1462

seo-title

Did You Know That 75% Of Internet Users Never Scroll Past The First Page Of Web Search Results? 

Where’s Your Listing?

Get This Free Special Report:

SEObook5-Ways to Boost Your Dental Practice Website Rankings Without Spending a Penny on SEO!

Powered by WordPress Popup