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Treatment Acceptance

You Will Win the Dental Game When You Consistently Provide Excellent Service

You Will Win the Dental Game When You Consistently Provide Excellent Service

Yes, you can win the dental game, despite the competition you may feel with corporate dentistry (which, by the way, is not the devil) and the pressure you may feel from insurance companies. There are three magic words that, if applied consistently, will win the game: provide excellent […]

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Hygiene Profitability: A Care Focused Approach

Hygiene Profitability: A Care Focused Approach

“Hygiene profitability” is not a play on words. It’s possible, but you’ll have to be willing to take control of your business (yes, the hygiene department is a business within the business called “your practice”) and you’ll need to get out of your comfort zone with your […]

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Never Squander a Relationship With Your Client: Patients Long Term Value

Never Squander a Relationship With Your Client: Patients Long Term Value

At the start of the greatest economic downturn since the Great Depression (2007), CEODentist presented a series of workshops, articles and training sessions based on the book, “Acres of Diamonds” and the principles of creating “Raving Fans” and “Patients for Life”.  As a result, practices not only […]

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Treatment Presentation: It’s not what You Say, it’s what You Ask

Treatment Presentation: It’s not what You Say, it’s what You Ask

Recently, I’ve been bombarded with questions from my dental clients asking my thoughts on various promotion-based marketing campaigns, in-house discount plans, and various insurance programs. When I probe a little deeper, I’ve found that the common thread for this line of questioning is that the practices feel […]

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Accountability in Dental Practice Management: If You Aren’t Seeing the Results You Want, Look to Yourself First

Accountability in Dental Practice Management: If You Aren’t Seeing the Results You Want, Look to Yourself First

In my work with dental offices across the country, I’m constantly talking about the importance of accountability in running your business. The truth is there’s nothing new to learn here, no magic pill that will suddenly make you successful or rich. But putting these simple accountability measures […]

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Treatment Presentation: Patients Think You’re Too Expensive?

Treatment Presentation: Patients Think You’re Too Expensive?

Doctors complain to me often that their patients perceive their services (Treatment Presentation) as being too expensive. And yes, dentistry is expensive, and dental insurance in most cases is more of a discount plan than actual insurance. As frustrating as it may be to hear patients tell […]

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Patient Loyalty: They’re Not Buying Dentistry… They’re Buying A Relationship

Patient Loyalty: They’re Not Buying Dentistry… They’re Buying A Relationship

You can refer to it as relationship credit or a deposit in the emotional bank account, but whatever you call it, until you have created a patient-doctor relationship based on trust, your clients won’t be loyal. You have to earn patient loyalty through your actions and words. […]

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How To Make A Great Hire For Your Dental Practice

How To Make A Great Hire For Your Dental Practice

Recently I spoke to a local MeetUp group on the topic of team building. After a few minutes of inquiring attendees to get an understanding of the “team performance” issues they came to resolve, I found, like in most cases, that their problems were mostly the result […]

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Gain Control Of The Business Side Of Your Practice: Virtual Academy

Gain Control Of The Business Side Of Your Practice: Virtual Academy

Dentists and their teams sign up for our CEODentist Virtual Academy because they are ready to build a solid foundation for their practice. They know how to look at the practice from a clinical angle but they’re not sure how to run it like a business. Why […]

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Don’t be Penny-Wise and Dollar-Foolish: Build Strong Relationships with Dental Supply Reps

Don’t be Penny-Wise and Dollar-Foolish: Build Strong Relationships with Dental Supply Reps

  I have a doctor client who is always trying to save a nickel by buying supplies on the Internet. Like most dentists he is very frugal. I’ve told him over and over that saving a nickel won’t really grow his practice. But, building a strong relationship […]

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